Beechworth

​

Beechworth’s new brand aims to incorporate the past, present and future characteristics of the community by delivering a strong, transparent and consistent brand that connects to the individuals who make the township what it is today.

​

Beechworth provides domestic and international leaders with a combination of cultural heritage and contemporary experiences, as well as an authentic and connected community atmosphere with world class food and wine. It does this by providing visitors with a pivotal connection to Victoria’s history, a diverse range of dining establishments highlighting local produce, and supportive and welcoming locals with a laid back and approachable attitude.

​

The campaign slogan “It’s Real” communicates the authenticity of the town, specifically it’s cultural heritage, unique residents and truly Australian experiences. The slogan and campaign deliverables aim to build trust with visitors and tourists and promote word of mouth marketing using UCG strategies. These advertising devices will appeal to the target market, and aid in creating a rich and fulfilling brand that appeals to consumers. 

Client: Beechworth

Date: 2017

Skills: Logo Design / Brand Strategy / Visual Identiy / Place Branding / Print Design / Digital Design 

Deliverables: Logo / Branding Guidelines / Strategy Presentation Document / Tourism Marketing Campaign - Local and International