Etico Base

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Helping Hampers is non for profit charitable company that operates under the El Salvador Action Group. “Helping Hampers sells curated products from local, ethical, sustainable and fair/direct trade businesses/organisations in a hamper style format.” The organisation required a new brand strategy and branding design. A cohesive and robust brand strategy was developed following organisational and market research. Once the brand direction was understood work could begin on designing their new visual identity based on these findings.

Following sketching and refinement, the final logo design was chosen to present Ético Base as a strong, trustworthy and honest brand. The rectangular shape of the logo has been inspired by boxes and hampers, and the design also refers to packaging stickers and labels. The square and rectangular shapes help to suggest support, balance, strength and professionalism.